NastyDawg is a fictional streetwear brand rooted in Y2K skate culture, blending gritty graphics, punk attitude and oversized fits. The identity centers on a grungy logo and a barking dog mascot that carries the brand's rebellious, DIY personality. A grayscale palette with a neon yellow accent gives it a sharp, early-2000s edge. The system extends across social media, storefront design and apparel mockups, creating a loud, recognizable visual language built on rough textures and nostalgic style.